Crossing the Chasm
Are you dreading implantation of your organization’s latest technology updates? There may be help for you in the book “Crossing the Chasm” by Geoffrey A. Moore. The book is intended for organizations that market and sell “disruptive” products to mainstream customers. While your organization may not be selling in a traditional sense, advice from experts may be the key to get your team onboard with a new technology implementation.
What does it mean to cross the chasm? The theory indicates there are several different types of people when it comes to technology adoption. Innovators and Early Adopters embrace change. In the bell curve of technology adoption, there is then a chasm. This is the home of failed technology implementations. If the chasm can be crossed, the remaining characters on the technology adoption life cycle will accept technology change.
Moore provides interesting insight into how to cross the chasm. While not all business practices are adoptable by education, selling and marketing technology is something that many in education are already responsible for. Why not take a few tips from the professionals?